Adding relevant tags to your YouTube video help increase the chance people will find it organically. And what better way to find relevant tags than borrowing tags from popular videos of the same topic?
It used to be easy to find all of the keywords people used to tag their videos right in YouTube’s description section but they’re no longer there. Don’t worry! You can still find the tags by snooping around YouTube’s page source for the video you’re interested in and looking at the Open Graph or OG tags.
What are Open Graph tags?
The Open Graph protocol was created in 2010 by Facebook. And its purpose is to help Facebook easily understand what type of content you are trying to share without the need for Facebook to scour and analyze the content manually. This is made possible by publishers, like YouTube, placing these standardized Open Graph tags on their video pages. So that when a user clicks the share button, Facebook doesn’t have to go searching for the title, description, thumbnail, and so on. They pull from the standardized OG tags and build that beautiful Facebook post that shows you shared another funny cat video.
Now, other social media sites take advantage of Open Graph tags popularity. All of the other major platforms, YouTube, Twitter, Google+, and LinkedIn, consume OG tags to enhance their sharing experience.
So let’s see how to find those tags.
Step 1: Find a popular YouTube video with the same niche as your video. In the browser of your choice, view the source for the page. You can view the raw HTML source of a page by right clicking on a blank area of the page and left clicking on the ‘view page source’ option (as shown in the image) or by clicking CTRL + U on your keyboard. Don’t worry about what browser you’re using because the keyboard command is universal. The only difference you might see is the verbiage around viewing the page source. Some browsers use ‘View Page Source’ while others use ‘View Source’.
Step 2: While on the source page, search (CTRL + F) for the term ‘og:video:tag’.
Easy peasy. Right? If tags were entered for the video, you should be seeing all of them. Borrow and use the tags that are relevant to your video while omitting their brand specific tags. Once you have your borrowed tags and your own brand specific tags, try to increase the reach of your video by creating even more relevant tags for your video.
If that didn’t make sense, maybe a real example will help. Let’s repeat the steps above and check for the tags used in the following video starring my daughter (shameless plug):
When we view the source of the video and search for ‘og:video:tag’ we get the following:
Note that these tags are not auto-created by YouTube. I manually entered in each tag when I uploaded the video. And I used the process that we just went over to come up with many of these tags.
I hope this helps you in tagging your YouTube videos in the future and I would love to hear what you are doing to take your Youtube videos from mediocre to mega awesome in the comments below.